- Step 1: Seek For A Product You Wish To Represent
Establishing what you aspire to sell, searching a supplier, manufacturer or a source of products is apparently where you require to initiate so as to become an agent for them.
One finest method of sourcing is by getting in touch with the embassy of the country you wish to source from. For instance, if you are sourcing products in Japan, contact the commercial section of the Japanese Embassy in your country and ask for a list of Japanese manufacturers and suppliers of the produce you seek to represent. This is a successful way to source products globally.
Another best way to source products is to get in touch with overseas trade fairs and request for a list of companies showing at the trade fair. For instance, if you were seeking to become an agent for kid’s clothing, try searching on the web “kid’s clothing trade fairs in Japan”. You’ll be able to assemble a list of dates, locations as well as contacts. If conceivable, visit the trade fairs which you can, develop connections and begin to build a network.
- Step 2: A Range of Products
Develop an array of products from either your selected supplier or consider availing a series of products that fit well together, through several suppliers. The prime advantage to this strategy is when you are in front of a possible client and pitching your core product, it can persuade them to make purchase from you; if you can back it up with an assortment as they may see more prospect to sell the range, thus earn good profit. The additional advantage is, in case your potential customer not be keen in your main product, you might find that they are keen in another in your variety. By having a variety of products, you’re growing your chances of a sale and escalating your sales network.
- Step 3: Product Knowledge
Do you have adequate knowledge of your product? You’re not essentially expected to be aware of every single detail related to your products and be capable to answer each question but you do require to have a good understanding of the product, how it’s produced, expenditure of production, wholesale cost, retail cost, profit margins to name a few.
You got to be able to showcase your product with confidence and a depth of facts. If you then aren’t aware of an answer to a specific question, you can anytime reply “I’m not 100% certain of the answer, so I’d like to verify that and get back to you.” You can then ensure to avail the right answer and send it back for the question in a follow up email sooner, sustaining contact and dialogue.
Although, this merely works if you’re uncertain of the peculiar question or two. You won’t be able to respond in this way for all the questions, or you’ll look totally unqualified and make your products seemfeeble.
Be firm with what product education and knowledge you’re going to receive. Training videos, webinars, video calls and so on are all best ways to get yourself enlightened.
- Step 4. Research, Research, Research.
Understand your market – this is so essential
- Who all are importing and wholesaling your product(s)?
- What’s the across-the-board price of your competitors?
- Who’s retailing your product(s)?
- What is your product(s) retail cost?
- What can you do to create your pitch best or different from your other competitors?
- How can you build your service better in comparison to your competitors?
Discover your niche, find something that you can do specialization in, turn into the leader, the specialist, in that area and form a solid foundation from here.